Project Overview
Built specialized Shopify Plus solution for Sudathi, a Shark Tank India-featured ethnic wear brand, focusing on traditional shoppers transitioning to online commerce with custom discount systems and performance optimization.
The Challenge
Sudathi needed e-commerce platform appealing to traditional customers unfamiliar with online shopping while handling significant traffic from television exposure and maintaining fast performance for mobile users.
Solution
Implemented clean architecture with modular components using Syncify and TailwindCSS, built custom discount engine with automated gifting using metaobjects, and created trust-enhancing features including testimonials and intuitive navigation.
Business Impact
Conversion Excellence: 35% increase in conversion rate compared to previous site
Performance Engineering: 65% reduction in page load times through optimization
User Experience: 25% decrease in cart abandonment through improved interface
Mobile Optimization: 80% improvement in mobile engagement metrics
Demonstrates thoughtful e-commerce development addressing specific demographic challenges while delivering measurable performance and business improvements.
